AAAOM Website Reaches Unprecedented Benchmark: 12,000 Individual Host Visits

by Douglas Newton

All signs point to a growing interest in AOM in the U.S. Recently, AAAOM statistics have verified one specific indication of this growth—increased traffic to the AAAOM web site. Last month the AAAOM site www.aaaomonline.org received just fewer than 12,000 individual host visits. According to Brian Smither, AAAOM IT manager, this means that 12,000 individual users have visited the AAAOM website. This statistic does not account for hits (many of which could belong to just one user) on the AAAOM site—a number far higher (212,000) than the individual host visit figure. Host visits indicate bona fide, individual visitors.

What accounts for this increase in traffic to our site? Perhaps more and more people recognize the prominence of the AAAOM as the national authority on acupuncture and Oriental medicine profession. People visit this site to read articles, seek research data, or keep apprized on the many issues the AAAOM addresses on behalf of its membership and the profession at large. Perhaps the quality of The American Acupuncturist has directed more people to the AAAOM site. Or could the trend be partially due to the often-praised, high caliber of articles appearing in the Qi-Unity Report?

AAAOM recently opened its new online store that allows visitors to register online for the Chicago Expo 2008 classes to be held in October. This is definitely a draw. Perhaps the general public and the media is recognizing more and more the essential place of AOM. They are learning to seek out and use the voluminous resources available at www.aaaomonline.org. Well, we can’t say for sure, since there are so many good reasons to visit. But whatever the rationale, AAAOM continues to explore ways to enhance the online resources for the good of our membership, the AOM profession, and the public we serve.