Benefits of Advertising in The American Acupuncturist
and the Qi-Unity Report
Greetings AOM Members and Colleagues:
Dry needling continues to be a major scope of practice issue in AOM. In this special issue of the
Qi-Unity
Report, we offer you two dry needling perspectives. Valerie Hobbs writes
from an acupuncturist’s point of view, checking in from Colorado, where dry needling has been a concern
from some time. Jan Dommerholt, an instructor and proponent of dry needling, responds to earlier AAAOM
statements on the matter. Elsewhere, Qi-Unity
Report interviews editor-in-chief Adam Burke about
The American Acupuncturist
achieving CINAHL indexing. We also offer further reflections on the importance of AOM rebuttal from Burton
Kent, acupuncture marketing aficionado. Practitioner Michael Max in Seattle writes on Jade Wind Screen
formula. As always we bring you more integrator blog essentials from John Weeks and the latest from our
fervently growing AAAOM-SO. With so much to gain, we encourage you to spend some time with the complete
issue of your Qi-Unity
Report.
Once again we extend our appreciation to Golden Flower, Kan Herb, and Mayway for choosing to sponsor
the Qi-Unity
Report. If you are one of our business partners, wouldn’t you like to join
them? Your continued support invigorates the AAAOM and serves to remind us that the AOM profession is,
in many ways, the sum of our collective efforts as a community. Thank you, sponsors, for your support!
We ask our practitioner members to patronize those businesses that have put themselves forward to support
your profession.
We hope this edition of the Qi-Unity
Report keeps you informed of the various issues that affect your life and
practice in AOM. As usual, we’re here for you and would love to hear what you think.
The AAAOM is interested in your feedback. We invite you to use our General
Feedback page to let us know your opinions and insights.
Links to International AOM Articles
The world’s events influence one another, perhaps more readily as the internet equalizes the presentation
of information globally. AOM news is no exception, and so we offer you these international links to afford
you virtual travel across all borders.
Proposed Changes to State Law Regarding Acupuncture in Texas
The AOM regulatory landscape is constantly subject to changes. This month we present the changes in AOM law
on the table in Texas, the state where blind acupuncturist Juliana Cumbo has finally been granted a license to practice.
The “Dry Needling Issue”
Many AAAOM members continue to express concern about “dry needling” as a scope of practice issue. Jan Dommerholt,
a proponent of dry needling education, offers his perspective on this somewhat controversial practice.
The Rose Has a New Name (A Response to Mr. Dommerholt)
“In adopting language that describes Asian medicine as an energetic balancing system, what acupuncturists may
be attempting to do, independently or in response to medical practitioners who isolate and adopt single techniques,
is to distinguish what they are doing as a system-based approach to health care rather than being defined by the
individual technique.” Valerie Hobbs, DiplOM, LAc, discusses the perils of extracting a single piece of acupuncture
out of the totality of the medicine.
Integrator Blog News & Reports
As an on-going monthly feature, the Qi-Unity
Report. continues to feature articles of interest from the Integrator, edited by John Weeks.
The articles for July include: moves inside the AMA House of Delegates – not all successful, happily - to limit the
scopes of doctoral level professions; two articles on the National Integrative Medicine Summit which the Institute of
Medicine of the National Academy of Sciences is sponsoring; an estimate by a mainstream consulting firm that appropriate
use of just a few herbal supplements could save $24-billion; and a pilot project by microprocessor giant Intel to bring
a complementary therapy onsite to limit the costs of musculoskeletal pain.
Jade Windscreen Powder
Acupuncturist Michael Max discusses Jade Windscreen and his own experience with this formula from the perspective of both practitioner and patient.
Report from Oakland: 35th Anniversary of Wu Tao Kuan Martial Arts Institute
Rarely is it possible to see masters of martial arts gather together in one place. Karen Reynolds reports on the
scene in Oakland, where the depth and durability of martial arts study is also evidenced in the lifespan and
vitality of those dedicated to a life of martial arts practice.
An Interview with Adam Burke, Editor-in-Chief, The
American Acupuncturist The American Acupuncturist
continues to evolve into a progressively more refined vehicle for AOM research as well as other news and
information germane to the AOM field. The Qi-Unity
Report interviews editor-in-chief of The
American Acupuncturist, Adam Burke, regarding a milestone the journal has reached and what
this means for subsequent exposure to a broader integrative audience.
Writing An Effective Rebuttal, Part 2
Acupuncture clinic marketing specialist Burton Kent contributes this follow-up article discussing how assumptions
may undermine effective communication. He offers advice on how to frame a message employing results-based reasoning
that also references concrete AOM research.
July Links
The story of AOM is still nascent in the US. Alerts provide a fine way to stay on top of how the AOM story gets
told to all audiences on the internet. But who has time to read everything? We continue to filter articles from
the internet that we feel provide you something of value. These articles reveal public trends, expose public
attitudes toward the medicine and deliver some of the latest advancements in AOM research.
Global Chinese Medicine Conference
University of East-West Medicine will be holding "The Third Annual
Global Chinese Medicine Conference" on on Oct. 11-12 at the Santa
Clara Convention Center in Silicon Valley, California. There will
also be an exhibition along with the conference.
For further information, please consult the East-West University web site: www.uewm.edu, Office of the Herguan Universe
The 20th Anniversary of the Pacific Symposium
Since its creation in 1989, the Pacific Symposium, produced by Pacific College of Oriental Medicine, has been an
annual opportunity for further education and rich interactions with experts in traditional Chinese medicine.
Each year, Pacific Symposium provides those in the field of Oriental medicine to meet one another and explore
healing in a beautiful setting, the Catamaran Resort Hotel in Pacific Beach, California.
Acupuncturists, chiropractors, nurses, massage practitioners, medical doctors, and patients all converge at
this conference to exchange professional insights.
For more information, please contact Pacific College of Oriental Medicine at (800) 729-0941, or visit
www.PacificCollege.edu
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